How to Succeed in Employer Branding on Social Media

Many companies use employer branding on social media to recruit new employees. But social networks are equally well-suited to presenting your company as an attractive employer. Companies have been using XING and LinkedIn for some time now. However, the use of Facebook and Instagram for companies has also become attractive. But how can you successfully carry out employer branding on social media? Which social media network is right for your company? Tell us your goals so that we can advise you on the best approach. You will also receive plenty of tips to ensure that your employer branding on social media is successful.

Why Employer Branding on Social Media is So Important

Publishing a job advertisement in a print edition is no longer sufficient these days. After all, qualified employees are no longer knocking down your door just because they've seen an ad in the newspaper. More and more companies are having difficulty finding suitable employees. With employer branding on social media, you can present your company as particularly attractive and thus find suitable candidates. Ultimately, employees who work in a company long-term contribute to the success of the company. Social employer branding is therefore a future of the working world!

Employer Branding on Social Media: Which Network is Particularly Meaningful?

For your employer branding on social media to be successful, you need to choose the right network. Among others, there are career networks like XING or LinkedIn. These networks are often used to make professional contacts. However, career networks are not the right channel for every industry when searching for applicants. Besides career networks, there are social media channels that immediately come to mind when we think of social media recruiting.

Since Facebook with approximately 31 million active users is still one of the most popular networks, it is worthwhile to invest your time in this social network. Create a page for your company and always be present. After all, Facebook is free and can help you make a positive impression on applicants.

Instagram is more of a fast-paced platform where you can ideally showcase your workday. With employer branding on social media, you can also reach the young target group in this case since just over 70 percent of users are under 35 years old. But it is not always easy. If you take a closer look at the social network Instagram, you will notice that mainly topics such as food, lifestyle, beauty or fitness fill the feed. With the right approach, however, your company can also fit into this feed.

Those who want to reach young talents should not miss out on TikTok. Potential apprentices, students, and career starters are actively engaged on TikTok. But to successfully build employer branding on social media and especially on TikTok, one must understand how this social media channel works and, above all, how 'Gen Z' thinks. TikTok is gradually becoming more relevant in recruiting. Therefore, jump on the bandwagon quickly. Build your employer branding on social media, be one step ahead of your competition, and solve your future talent concerns. Learn more about how to successfully build your social employer branding on TikTok.

YouTube is a video platform that addresses all kinds of topics. Employer Branding on social media is very useful in this case too, if you have the right strategy. Get feedback from your employees to analyze the behavior of your target audience on YouTube. Only with a thorough analysis can you develop a suitable strategy to present your company attractively. Place your own advertisement on YouTube and build your own channel. Once you have achieved this, it not only contributes positively to employer branding on social media but also to overall brand awareness.

Tips for successful Employer Branding on Social Media

For your employer branding to work on social media, you must clearly define your goals and target audience. Who do you want to address with which goal? A suitable strategy can help present yourself in a way that attracts a specific target group of applicants.

Social networks offer a great opportunity to get in touch with your target applicant group and interact with them. Address topics that are important to you. The key is to thoroughly review your post before posting. What is your company’s positioning? Does the post reflect your company's values?

In addition to choosing the right platform, you must also set up your career page if you want to successfully implement employer branding on social media. Regularly fill your page with content to ensure your employer branding on social media is successful. Create content that specifically addresses potential applicants. Publish all necessary information about your company to appear transparent and simultaneously attractive to prospective applicants. Above all, integrate calls-to-action such as a candidate contact form. Make it as easy as possible for your target applicant group to get in touch with you.

Employer branding on social media can be very successful if you know your target audience and understand your approach. Who could better understand your target applicant group than your own employees? Therefore, it’s a good idea to use them for the social network.

In doing so, don't overlook authenticity and creativity. Feel free to contact us, if you have further questions about Employer Branding on Social Media or if you want to post a job advertisement on one of the social networks. We will assist you with all questions regarding Social Employer Branding.