Social Media Recruiting: This is why social media should be part of your recruiting strategy

Strategy, Trends, and Channels

Here you will find all the important information about the right social media recruiting strategy. Learn with which tips and recruiting measures you can easily utilize the potential of social media for employee search without any prior knowledge.

Definition: What is Social Media Recruiting?

Social media recruiting includes all measures for targeted employee search on social networks. The most commonly used social media channels for recruitment include Facebook and Instagram, as well as the business network LinkedIn.

Social media recruiting involves different activities:

1. Employer Branding: The overarching goal here is to build a strong employer brand in the long term. Similar to marketing (brand building area), measures are applied here to increase employer attractiveness and thus positively stand out from the competition.
2. Active Sourcing: Active souring involves the targeted approach of potential candidates with the aim of attracting promising candidates for one's own company.
3. Recruiting Campaigns: In addition to your organic reach (people who already subscribe to your company page on the various social media channels), you can generate even more attention and reach with paid reach. Paid posts (social ads) can be targeted at the right potential candidates with a specific budget.

If you lack the know-how in this area or find it difficult to choose the right platform, there are elegant solutions for this.

With kroot, paid job ads can be easily created and targeted even without marketing knowledge. Your ad is ready in just 5 minutes, and your target group is automatically calculated for you.

All you need to do is enter the job title.

In the kroot dashboard, you can track in real-time how many potential candidates have already seen your job ad and how many have clicked on your job offer to learn more. Find out more about the features of kroot or sign up for free to try it out directly!

The Benefits of Social Media Recruiting!

The use of social media in employee search brings the advantage of reaching the applicant target group exactly where they are active daily.

Further Benefits of Social Media Recruiting:

1. Social media platforms offer a significantly larger mass of potential recipients than any other medium. The study "Digital 2021" by hootsuite represents the current user numbers on social media.
2. Social networks offer the optimal opportunity to reach a target audience that recruiting often neglects: PASSIVE TALENTS. Candidates who are not actively looking for a new job but can imagine a job change if a good offer arises. This includes approximately 81% of currently employed professionals.
3. Thanks to sophisticated advertising options, it can be very precisely selected which user group sees a recruiting ad.
4. Placing such an ad is significantly cheaper than other recruitment methods and can be tailored to any budget. This makes social media recruiting very attractive even for companies with limited resources.

Why should you integrate the search for applicants on social media into your recruiting strategy?

The unbeatable advantage of social networks is the enormous amount of data available through users' social media profiles. This allows suitable applicant candidates to be reached very precisely and cost-effectively with minimal dispersion losses.

Social media recruiting offers numerous opportunities to find the right applicants. A wide reach can be generated in an active or passive manner. The use of social media on a private level will continue to advance in the future. Especially the employees of the future, generations Y and Z, have grown up in the digital age and have integrated digitization into their everyday lives.

Social media is no longer a short-term trend!

The use of social networks, mobile devices, and the latest technologies is not a short-term trend and will therefore largely remain in the future. To not go under in the battle for the best employees, you should quickly jump on the bandwagon.

An easy start is provided by the intelligent online tool kroot. With kroot, you can start right away and create your own social media recruiting ads on Facebook and Instagram in just 5 minutes and promote them in a targeted manner. Start now and find suitable applicant candidates in a targeted way!