TikTok recruiting via a video platform? Is that possible? More and more companies are seeing potential in this social network. You've probably heard of the TikTok platform. After all, the platform can boast around 150 million active users daily. However, not all generations are on TikTok, so there are some things you need to consider when recruiting on TikTok. This article will quickly help you determine whether TikTok recruiting is worthwhile for your company. How can you use the platform to conduct successful TikTok recruiting? And what risks must you avoid to not harm your employer brand? We answer these and many other questions here so you can use TikTok as a new opportunity in recruiting.
More and more companies are looking for new ways to attract new employees to their businesses. Countless factors make recruiting new employees more difficult. Therefore, it is crucial for companies to look for new channels. Choose new recruiting channels carefully. After all, you are looking for employees who belong to a specific target group. TikTok is a social media app where users post videos. Users can record, upload, and watch short videos up to five minutes long. Additionally, the videos can be enhanced with effects and filters.
Not too long ago, users could only post 15-second videos. Users often upload videos with lip syncs. Nowadays, the app covers many topics. Post videos on subjects like comedy, sports, beauty, or pranks to advance your TikTok recruiting. Since TikTok is especially popular among teenagers, the target audience is between 14 and 24 years old. TikTok recruiting aims to attract mainly students and undergraduates to your company. Are you looking for employees who are about to graduate? TikTok recruiting can motivate students to apply for an apprenticeship position in your company. But undergraduates can also be inspired to join as work-study students through TikTok.
Here's How TikTok Recruiting Works Correctly
Spontaneous and funny videos also do very well with users. It's essential to show users through your videos that you are an attractive employer. Convince the young target group by letting your trainees make the videos. After all, they are most familiar with the topics of the younger generation. Your trainees know what's currently popular and can keep up with the trends much better.
kroot offers you the opportunity to build your TikTok recruiting professionally even without prior knowledge. Get advice and learn more about how to reach the right candidates on TikTok and successfully fill your open positions.
TikTok Recruiting: These risks should be avoided
Problems can arise in TikTok recruiting that you should certainly avoid. It is important that you familiarize yourself thoroughly with the TikTok app in advance. Nothing is worse than stepping into a faux pas that could harm your company. Data protection must be particularly taken into account when using TikTok for your recruiting. Inform your employees and trainees about what is allowed and what is not regarding data protection. Often, companies do not appear trustworthy on the app. Therefore, it is important not only to engage in "nonsense," but also to create serious videos occasionally. Feel free to seek advice from our TikTok experts.
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To also successfully engage in TikTok recruiting, we provide you with a few important tips. Before using TikTok for your company, you must conduct thorough research. Which channels and hashtags are relevant for your company? It's also worth taking a look at competing companies. TikTok thrives on trends. As trends today can change very quickly, it is especially important to post on your channel in real-time. Nothing is worse than publishing a post on topics that are long in the past. Always use the same name for your company in social networks. This way, you will be found more quickly and easily across all networks.
When publishing videos for your TikTok recruiting, ensure that no sensitive data is visible in the background. It is also crucial to speak the language of the young audience. Align your content accordingly. However, be careful not to miss the mark if the videos deviate too much from the company's image. Feel free to contact us if you have further questions about TikTok recruiting.
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