Privacy Policy

Introduction

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") that we process for which purposes and to what extent. This privacy policy applies to all processing of personal data carried out by us, both as part of the provision of our services and in particular on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").

The terms used are not gender-specific.

As of January 14, 2022

Table of Contents

1. Introduction
2. Responsible Party
3. Overview of Processing
4. Relevant Legal Basis
5. Security Measures
6. Transfer of Personal Data
7. Data Processing in Third Countries
8. Deletion of Data
9. Use of Cookies
10. Business Services
11. Use of Online Platforms for Offer and Sales Purposes
12. Payment Procedures
13. Provision of the Online Offer and Web Hosting
14. Registration, Login, and User Account
15. Contact and Request Management
16. Communication via Messenger
17. Cloud Services
18. Newsletters and Electronic Notifications
19. Web Analysis, Monitoring, and Optimization
20. Online Marketing
21. Presence in Social Networks (Social Media)
22. Modification and Update of the Privacy Policy
23. Rights of Data Subjects
24. Definitions

Responsible Party

kroot GmbH
Hochfeldstrasse 9
86159 Augsburg

Email Address:

info@kroot.de

Overview of Processing

The following overview summarizes the types of data processed and the purposes of their processing, and refers to the affected persons.

Types of Data Processed

1. Inventory Data.
2. Payment Data.
3. Contact Data.
4. Content Data.
5. Contract Data.
6. Usage Data.
7. Meta/Communication Data.
8. Applicant Data.
9. Contact Information (Facebook).
10. Event Data (Facebook).

Categories of Data Subjects

1. Customers.
2. Employees.
3. Prospects.
4. Communication Partners.
5. Users.
6. Applicants.
7. Business and Contractual Partners.

Purposes of Processing

1. Provision of Contractual Services and Customer Support.
2. Contact Requests and Communication.
3. Security Measures.
4. Direct Marketing.
5. Reach Measurement.
6. Office and Organizational Procedures.
7. Remarketing.
8. Conversion Measurement.
9. Audience Building.
10. Management and Response to Inquiries.
11. Feedback.
12. Marketing.
13. Profiles with User-Related Information.
14. Audience Building.
15. Provision of our Online Offer and User-Friendliness.

Relevant Legal Basis

The following provides an overview of the legal basis of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. If more specific legal bases are relevant in individual cases, we will inform you of these in the privacy policy.

1. Consent (Art. 6 Para. 1 Sentence 1 lit. a GDPR) - The data subject has given their consent to the processing of personal data concerning them for one or more specific purposes.
2. Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 Sentence 1 lit. b GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures taken at the request of the data subject.
3. Legal obligation (Art. 6 Para. 1 Sentence 1 lit. c GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
4. Legitimate interest (Art. 6 Para. 1 Sentence 1 lit. f GDPR) - Processing is necessary for the purposes of legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

In addition to the data protection regulations of the General Data Protection Regulation, national data protection regulations apply in Germany. This includes, in particular, the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG). The BDSG contains special regulations on the right to information, the right to erasure, objection rights, the processing of special categories of personal data, the processing for other purposes, and transmission as well as automated individual decision-making including profiling. Furthermore, it regulates data processing for employment purposes (§ 26 BDSG), in particular with regard to the establishment, execution, or termination of employment relationships, as well as the consent of employees. In addition, data protection laws of individual federal states may apply.

Security measures

We take appropriate technical and organizational measures to ensure a level of security appropriate to the risk, considering the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in accordance with legal requirements.

The measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data as well as access, input, transmission, ensuring availability, and separation of the data. Furthermore, we have established procedures that ensure the exercise of data subjects' rights, the deletion of data, and reactions to data endangerment. Additionally, we consider the protection of personal data in the development or selection of hardware, software, and procedures, following the principle of data protection through technology design and privacy-friendly default settings.

SSL encryption (https): To protect your data transmitted via our online offering, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in your browser's address bar.

Transfer of personal data

In the course of our processing of personal data, it may happen that the data is transferred to other entities, companies, legally independent organizational units, or persons or disclosed to them. Recipients of this data may include, for example, service providers tasked with IT tasks or providers of services and content that are embedded in a website. In such cases, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

Data Processing in Third Countries

If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if processing takes place within the scope of using third-party services or disclosing or transmitting data to other persons, bodies, or companies, this will only be done in accordance with legal requirements.

Subject to express consent or contractually or legally required transmission, we process or allow the data to be processed only in third countries with a recognized level of data protection, contractual obligation by so-called standard protection clauses of the EU Commission, in the presence of certifications, or binding internal data protection regulations (Art. 44 to 49 GDPR, EU Commission information page: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en).

Deletion of Data

The data we process will be deleted in accordance with legal requirements as soon as their permitted consents for processing are revoked or other permissions cease to apply (e.g., if the purpose for processing this data no longer applies or they are not required for the purpose).

If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary to assert, exercise, or defend legal claims or to protect the rights of another natural or legal person.

As part of our data protection notices, we can provide users with further information on deletion as well as the retention of data that specifically applies to respective processing processes.

Use of Cookies

Cookies are small text files or other memory notes that store information on end devices and read information from end devices. For example, to store the login status in a user account, a shopping cart content in an e-shop, the accessed content or used functions of an online offer. Cookies can also be used for different purposes, e.g. for the functionality, security, and comfort of online offers as well as for creating analyses of visitor flows.

Notes on consent: We use cookies in accordance with legal requirements. Therefore, we obtain prior consent from users unless this is not legally required. Consent is particularly not necessary if storing and reading the information, including cookies, is absolutely essential to provide a telemedia service expressly requested by the users (i.e., our online offer). The revocable consent is clearly communicated to users and contains information on the respective cookie usage.

Notes on data protection legal bases: The data protection legal basis on which we process users' personal data using cookies depends on whether we ask users for their consent. If users give their consent, the legal basis for processing their data is the declared consent. Otherwise, the data processed using cookies is based on our legitimate interests (e.g., in the economically efficient operation of our online offering and improving its usability) or, if this is necessary to fulfill our contractual obligations, if the use of cookies is required to fulfill our contractual obligations. We clarify the purposes for which cookies are processed by us in the course of this data protection declaration or as part of our consent and processing procedures.

Storage duration: With regard to the storage duration, the following types of cookies are distinguished:

1. Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user leaves an online offering and closes their end device (e.g., browser or mobile application).
2. Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the data of the users collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information on the type and storage duration of cookies (e.g., in the context of obtaining consent), users should assume that cookies are permanent and the storage duration can be up to two years.

General notes on revocation and objection (Opt-Out): Users can revoke their consents at any time and also object to the processing in accordance with the legal requirements in Art. 21 GDPR (further information on objection is provided in this data protection declaration). Users can also declare their objection using the settings of their browser.

Further notes on processing procedures, processes, and services:

1. Processing of cookie data based on consent: We use a cookie consent management procedure in which users' consents to the use of cookies, or the processing and providers named as part of the cookie consent management procedure, are obtained and managed and can be revoked by users. The consent declaration is stored to avoid repeating the query and to be able to prove consent in accordance with the legal obligation. Storage can take place server-side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual information on the providers of cookie management services, the following notes apply: The duration of the storage of the consent can be up to two years. A pseudonymous user identifier is created and stored with the time of consent, information on the scope of the consent (e.g., which categories of cookies and/or service providers) as well as the browser, system, and end device used.

Business services

We process data of our contractual and business partners, e.g., customers and interested parties (collectively referred to as "contractual partners") within the framework of contractual and similar legal relationships as well as related measures and within the framework of communication with the contractual partners (or pre-contractually), e.g., to answer inquiries.

We process this data to fulfill our contractual obligations. These include, in particular, the obligations to provide the agreed services, any update obligations, and remedy warranty and other service disruptions. In addition, we process the data to safeguard our rights and for administrative tasks and corporate organization associated with these obligations. Furthermore, we process the data based on our legitimate interests in proper and business-efficient management and in security measures to protect our contracting parties and our business operations from misuse, threats to their data, secrets, information, and rights (e.g., involving telecommunications, transport, and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or financial authorities). Within the framework of applicable law, we only pass on the data of contracting parties to third parties insofar as this is necessary for the aforementioned purposes or to fulfill legal obligations. Contracting parties will be informed about further forms of processing, such as for marketing purposes, within the scope of this data protection declaration.

We inform contracting parties which data is required for the aforementioned purposes before or within the scope of data collection, for example, in online forms, through special marking (e.g., colors) or symbols (e.g., asterisks or similar), or personally.

We delete the data after the expiration of statutory warranty and comparable obligations, i.e., generally after 4 years, unless the data is stored in a customer account, e.g., as long as it must be kept for legal reasons of archiving (e.g., for tax purposes generally 10 years). Data disclosed to us by the contracting party as part of an order will be deleted by us in accordance with the order specifications, generally after the end of the order.

As far as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Customer Account

Contracting parties can create an account within our online offer (e.g., customer or user account, referred to as "customer account"). If the registration of a customer account is necessary, contracting parties will be informed of this as well as the information required for registration. Customer accounts are not public and cannot be indexed by search engines. During registration and subsequent logins and use of the customer account, we store the IP addresses of the customers along with the access times to be able to prove the registration and prevent any misuse of the customer account.

If customers have canceled their customer account, the data related to the customer account will be deleted, provided that retention is not required for legal reasons. It is the responsibility of the customers to secure their data upon successful termination of the customer account.

Economic Analysis and Market Research

For business reasons and to be able to recognize market trends, the wishes of the contracting parties, and users, we analyze the data available to us on business transactions, contracts, inquiries, etc., which may include contracting parties, interested parties, customers, visitors, and users of our online offer as the affected group of persons.

The analyses are carried out for the purposes of business evaluations, marketing, and market research (e.g., to determine customer groups with different characteristics). In doing so, we may take into account the profiles of registered users along with their information, e.g., regarding services used, if available. The analyses are solely for our use and are not disclosed externally, unless they are anonymous analyses with aggregated, i.e., anonymized, values. Furthermore, we respect the privacy of users and process the data for analysis purposes as pseudonymously as possible, and anonymously if feasible (e.g., as aggregated data).

Contact Form for Job Seekers

Our customers can use our contact form for job seeker inquiries instead of linking to their job portal. Job seekers can leave their personal information using this form. This data is stored on our servers. The data includes email address, name (first and last name), and phone number of the job seekers and is made available to the customer who posted the relevant job ad.

Recruiting Services

As part of our services, which include, in particular, the search for potential job candidates, contacting them, and placing them, we process the data of job candidates and the personal data of potential employers or their employees.

We process the information and contact details provided by job candidates for the purpose of establishing, implementing, and, if necessary, terminating a job placement contract. Additionally, we may contact interested parties at a later date, in accordance with legal requirements, to inquire about the success of our placement service.

We process the data of job candidates and employers to fulfill our contractual obligations to handle the job placement inquiries assigned to us to the satisfaction of the involved parties.

We may log placement processes to demonstrate the existence of contractual relationships and the consent of interested parties in accordance with legal accountability obligations (Art. 5 Para. 2 GDPR). This information is stored for a period of three to four years in case we need to provide evidence of the original inquiry (e.g., to prove the legitimacy of contacting job candidates).

1. Processed data types: Inventory data (e.g., names, addresses); payment data (e.g., bank details, invoices, payment history); contact details (e.g., email, phone numbers); contract data (e.g., subject matter of the contract, duration, customer category); usage data (e.g., visited websites, interest in content, access times); meta/communication data (e.g., device information, IP addresses); applicant data (e.g., personal details, postal and contact addresses, application documents and the information contained therein, such as cover letters, resumes, certificates as well as other voluntarily provided information by applicants regarding their person or qualifications in relation to a specific job).
2. Affected individuals: Customers; interested parties; business and contractual partners; applicants.
3. Purposes of processing: Provision of contractual services and customer service; security measures; contact requests and communication; office and organizational procedures; administration and response to inquiries; conversion measurement (measurement of marketing effectiveness); profiles with user-related information (creation of user profiles).
4. Legal bases: Fulfillment of contractual obligations and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c GDPR).

Use of Online Platforms for Offering and Distribution Purposes

We offer our services on online platforms operated by other service providers. In this context, in addition to our privacy policies, the privacy policies of the respective platforms apply. This is especially true with regard to the processing of payment transactions and the methods used on the platforms for reach measurement and interest-based marketing.

1. Processed Data Types: Inventory data (e.g., names, addresses); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., email, phone numbers); Contract data (e.g., subject matter of the contract, duration, customer category); Usage data (e.g., websites visited, interest in content, access times); Meta/communication data (e.g., device information, IP addresses); Contact information (Facebook) ("Contact information" refers to data that clearly identifies individuals, such as names, email addresses, and phone numbers, which can be transmitted to Facebook, e.g., via Facebook Pixel or upload for matching purposes to create custom audiences; after matching for audience creation, the contact information is deleted); Event data (Facebook) ("Event data" refers to data that can be transmitted from us to Facebook via Facebook Pixel (via apps or other means) and relates to individuals or their actions; the data includes information about website visits, interactions with content, features, app installations, product purchases, etc.; event data is processed for the purpose of creating target groups for content and advertising information (custom audiences); event data does not include actual content (such as written comments), no login information, and no contact information (thus, no names, email addresses, and phone numbers). Event data is deleted by Facebook after a maximum of two years, and the target groups formed from it are deleted upon the deletion of our Facebook account).
2. Affected Persons: Customers.
3. Purposes of Processing: Provision of contractual services and customer service.
4. Legal bases: Fulfillment of contractual obligations and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Further Information on Processing Procedures, Methods, and Services:

1. Facebook Jobs: Job search and application-related services within the Facebook platform; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Website:https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Standard contractual clauses (Guaranteeing data protection level in case of processing in third countries):https://www.facebook.com/legal/EU_data_transfer_addendum; Data processing agreement:https://www.facebook.com/legal/terms/dataprocessing.
2. Facebook Ads: Placing ads within the Facebook platform and evaluating ad results; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Standard Contractual Clauses (Ensuring Data Protection Level for Processing in Third Countries): The "Facebook-EU Data Transfer Addendum" (https://www.facebook.com/legal/EU_data_transfer_addendum) applies in the case of processing by Facebook as the basis for processing event data from EU citizens in the USA and the inclusion in the "Facebook Platform Terms of Use" (https://developers.facebook.com/terms) with regard to Facebook's independent processing of event data as part of ad placement; Opt-Out Option: We primarily refer to the privacy and ad settings in users' profiles on the Facebook platform as well as within Facebook's consent procedures and Facebook's contact options for exercising the right to information and other affected rights in Facebook's privacy policy; Further Information: The "Data Processing Terms" (https://www.facebook.com/legal/terms/dataprocessing/update) apply with regard to event data that Facebook processes on behalf of companies to provide reports and analyses; Furthermore, the "Controller Addendum" applies as an agreement on joint responsibility (Art. 26 (1) Sentence 3 GDPR), which is relevant in the case of Facebook's independent processing of event data for targeting purposes as well as for the improvement and security of Facebook products.
3. TikTok: Social Network / Video Platform; Service provider: musical.ly Inc., 10351 Santa Monica Blvd #310, Los Angeles, CA 90025 USA; Website: https://www.tiktok.com; Privacy Policy: https://www.tiktok.com/legal/page/eea/privacy-policy/de.

Payment Procedures

As part of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the affected persons efficient and secure payment options and use additional service providers in addition to banks and credit institutions (collectively "Payment Service Providers").

The data processed by the payment service providers include inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums as well as contractual, sum and recipient-related information. The information is required to carry out the transactions. However, the entered data will only be processed and stored by the payment service providers. This means we do not receive any account or credit card related information, but only information confirming or not confirming the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. This transmission is intended for identity and credit checks. For this, we refer to the GTC and the privacy notices of the payment service providers.

For payment transactions, the terms and conditions and the privacy notices of the respective payment service providers, which are accessible within the respective websites or transaction applications, apply. We also refer to these for further information and to exercise revocation, information and other affected rights.

1. Processed data types: Inventory data (e.g., names, addresses); Payment data (e.g., bank details, invoices, payment history); Contract data (e.g., contract subject, terms, customer category); Usage data (e.g., visited websites, interest in content, access times); Meta/communication data (e.g., device information, IP addresses).
2. Affected persons: Customers; Interested parties.
3. Purposes of processing: Provision of contractual services and customer service.
4. Legal bases: Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Further information on processing procedures, methods and services:

1. Stripe: Payment processing services; Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Website: https://stripe.com; Privacy policy: https://stripe.com/de/privacy.

Provision of the online offer and web hosting

In order to provide our online offer securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we can use infrastructure and platform services, computing capacity, storage space and database services as well as security services and technical maintenance services.

Data processed as part of the provision of the hosting offer can include all information relating to the users of our online offer that is incurred in the course of usage and communication. This regularly includes the IP address, which is necessary to deliver the contents of online offers to browsers, and all entries made within our online offer or from websites.

1. Processed data types: Content data (e.g., entries in online forms); Usage data (e.g., visited websites, interest in content, access times); Meta/communication data (e.g., device information, IP addresses).
2. Affected persons: Users (e.g., website visitors, users of online services).
3. Purposes of processing: Provision of our online offer and user-friendliness.
4. Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Further information on processing procedures, methods and services:

1. Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files may include the address and name of the web pages and files accessed, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses, and the requesting provider.The server log files can be used for security purposes, e.g., to avoid server overloads (especially in the case of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure the utilization of the servers and their stability; Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is required for evidentiary purposes is exempt from deletion until the respective incident is finally clarified.

Registration, login and user account

Users can create a user account. During the registration process, users are informed of the required mandatory information and this is processed for the purpose of providing the user account on the basis of contractual obligation. The processed data includes, in particular, the login information (username, password, and an email address).

As part of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. Storage is based on our legitimate interests as well as those of the users in protecting against misuse and other unauthorized use. This data is generally not passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so.

Users can be informed by email about processes that are relevant to their user account, such as technical changes.

1. Types of data processed: Inventory data (e.g. names, addresses); Contact data (e.g. email, phone numbers); Content data (e.g. entries in online forms); Meta/communication data (e.g. device information, IP addresses).
2. Affected persons: Users (e.g. website visitors, users of online services).
3. Purposes of processing: Provision of contractual services and customer support; Security measures; Management and response to inquiries.
4. Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Further information on processing procedures, processes, and services:

1. Deletion of data after termination: If users have terminated their user account, their data in relation to the user account will be deleted, subject to legal permission, obligation, or consent of the users.
2. No duty to retain data: It is the users' responsibility to secure their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all data stored by the user during the contract period.

Contact and Inquiry Management

When contacting us (e.g. via contact form, email, phone, or social media) and within the framework of existing user and business relationships, the information provided by the inquiring persons will be processed to the extent necessary to respond to the contact inquiries and any requested measures.

Answering contact inquiries and managing contact and inquiry data within the framework of contractual or pre-contractual relationships is carried out to fulfill our contractual obligations or to answer (pre)contractual inquiries and otherwise based on legitimate interests in answering inquiries and maintaining user or business relationships.

1. Types of data processed: Inventory data (e.g. names, addresses); Contact data (e.g. email, phone numbers); Content data (e.g. entries in online forms).
2. Affected persons: Communication partners.
3. Purposes of processing: Contact inquiries and communication.
4. Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Communication via Messenger

We use messengers for communication purposes and therefore ask you to observe the following notes on the functionality of messengers, encryption, the use of communication metadata, and your options to object.

You can also contact us through alternative means, e.g. via telephone or email. Please use the contact options provided to you or those listed in our online offer.

In the case of end-to-end encryption of content (i.e., the content of your message and attachments), we point out that the communication content (i.e., the content of the message and attached images) is end-to-end encrypted. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use a current version of the messenger with encryption enabled to ensure the encryption of message content.

However, we additionally inform our communication partners that while the providers of the messengers cannot see the content, they can find out if and when communication partners communicate with us and also process technical information about the devices used by the communication partners and, depending on the settings of their devices, also location information (so-called metadata).

Notes on legal bases: If we ask communication partners for permission before communicating with them via messenger, the legal basis for our processing of their data is their consent. Otherwise, if we do not ask for consent and they contact us on their own, we use messengers in relation to our contracting parties as well as within the scope of contract initiation as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and fulfillment of the needs of our communication partners for communication via messenger. Furthermore, we point out that we do not transmit the contact data provided to us to the messengers for the first time without your consent.

Revocation, objection, and deletion: You can revoke consent given at any time and object to communication with us via messenger at any time. In the case of communication via messenger, we delete the messages according to our general deletion guidelines (i.e. e.g., as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that any information provided by the communication partners has been answered if no reference to a previous conversation is to be expected and no legal retention obligations prevent deletion.

Reservation of reference to other communication channels: In conclusion, we would like to point out that, for your safety, we reserve the right not to respond to inquiries via messenger. This is the case if, for example, contract internals require special confidentiality or a response via messenger does not meet formal requirements. In such cases, we refer you to more appropriate communication channels.

1. Types of data processed: Contact data (e.g. email, phone numbers); usage data (e.g. visited websites, interest in content, access times); meta/communication data (e.g. device information, IP addresses); content data (e.g. entries in online forms).
2. Affected persons: Communication partners.
3. Purposes of processing: Contact inquiries and communication; direct marketing (e.g. via email or postal mail).
4. Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a. DSGVO); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. DSGVO).

Further information on processing procedures, methods, and services:

1. Microsoft Teams: Microsoft Teams - Messenger; Service Provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; Website: https://products.office.com; Privacy Policy: https://privacy.microsoft.com/en-us/privacystatement, Security Notices: https://www.microsoft.com/en-us/trustcenter; Standard Contractual Clauses (Ensuring Data Protection Level in Third Country Processing):https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA.
2. Slack: Instant Messaging Service; Service Provider: Slack Technologies, Inc., 500 Howard Street, San Francisco, CA 94105, USA; Website: https://slack.com/intl/en-us/; Privacy Policy: https://slack.com/intl/en-us/legal; Standard Contractual Clauses (Ensuring Data Protection Level in Third Country Processing):https://slack.com/intl/en-us/terms-of-service/data-processing; Data Processing Agreement: https://slack.com/intl/en-us/terms-of-service/data-processing; More Information: Security Measures: https://slack.com/intl/en-us/security-practices.
3. Trello: Project Management Tool; Service Provider: Trello Inc., 55 Broadway New York, NY 10006, USA, Parent Company: Atlassian Inc. (San Francisco, Harrison Street Location), 1098 Harrison Street, San Francisco, California 94103, USA; Website:https://trello.com/; Privacy Policy: https://trello.com/privacy; Standard Contractual Clauses (Ensuring Data Protection Level in Third Country Processing): https://www.atlassian.com/legal/data-processing-addendum; More Information: Data Transfer Impact Assessment: https://www.atlassian.com/legal/data-transfer-impact-assessment.

Cloud Services

We use software services accessible via the Internet and executed on the servers of their providers (so-called "cloud services", also referred to as "Software as a Service") for the following purposes: >Processed Data Types: Inventory data (e.g., names, addresses); Contact data (e.g., email, phone numbers); Content data (e.g., entries in online forms); Usage data (e.g., visited websites, interest in content, access times); Meta/communication data (e.g., device information, IP addresses).

1. Affected Persons: Customers; Employees (e.g., employees, applicants, former employees); Interested parties; Communication partners.
2. Purposes of Processing: Office and organizational procedures.
3. Legal Bases: Consent (Art. 6 para. 1 sent. 1 lit. a GDPR); Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sent. 1 lit. b GDPR); Legitimate Interests (Art. 6 para. 1 sent. 1 lit. f GDPR).

Further notes on processing procedures, methods, and services:

1. Microsoft Cloud Services: Cloud storage, cloud infrastructure services, and cloud-based application software; Service provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; Website: https://microsoft.com/en-us; Privacy policy: https://privacy.microsoft.com/en-us/privacystatement, Security notices: https://www.microsoft.com/en-us/trustcenter; Standard contractual clauses (warranty data protection level in processing in third countries): https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA; Data processing agreement: https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA.

Newsletters and electronic notifications

We only send newsletters, emails, and other electronic notifications (hereinafter "newsletter") with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described within the framework of a registration, they are decisive for the consent of the users. In addition, our newsletters contain information about our services and us.

To register for our newsletters, it is generally sufficient to provide your email address. However, we may ask you to provide a name for personal address in the newsletter, or other information if necessary for the purposes of the newsletter.

Double-opt-in procedure: Registration for our newsletter generally follows a so-called double-opt-in procedure. This means you will receive an email asking you to confirm your registration after registering. This confirmation is necessary so that no one can sign up with third-party email addresses. The registrations for the newsletter are logged to be able to prove the registration process according to legal requirements. This includes storing the registration and confirmation time as well as the IP address. Additionally, changes to your data stored with the mailing service provider are logged.

Deletion and restriction of processing: We may store unsubscribed email addresses for up to three years on the basis of our legitimate interests before deleting them, in order to be able to prove a previously given consent. The processing of these data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address alone for this purpose in a blacklist (so-called "blocklist").

The logging of the registration procedure is based on our legitimate interests for purposes of proving its proper execution. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure mailing system.

Legal Basis Information: The sending of newsletters is based on the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing, provided and to the extent that this is legally permitted, e.g., in the case of advertising to existing customers. If we commission a service provider with the sending of emails, this is done on the basis of our legitimate interests in an efficient and secure dispatch. The registration procedure is recorded based on our legitimate interests in order to prove that it was carried out in accordance with the law.

Content:

Information about us, our services, promotions, and offers.

1. Processed Data Types: Inventory data (e.g., names, addresses); contact data (e.g., email, phone numbers); meta/communication data (e.g., device information, IP addresses); usage data (e.g., visited websites, interest in content, access times).
2. Affected Persons: Communication partners.
3. Purposes of Processing: Direct marketing (e.g., via email or postal).
4. Legal Bases: Consent (Art. 6 para. 1 s. 1 lit. a GDPR); legitimate interests (Art. 6 para. 1 s. 1 lit. f GDPR).
5. Opt-Out Possibility: You can unsubscribe from our newsletter at any time, i.e., revoke your consents or object to further receipt. You can find a link to unsubscribe from the newsletter either at the end of each newsletter or otherwise use one of the contact options provided above, preferably email, for this purpose.

Further Notes on Processing Procedures, Methods, and Services:

1. Measurement of opening and click rates for newsletters and system and transactional emails: The emails we send contain a so-called "web beacon", i.e., a pixel-sized file that is retrieved from our server when the email is opened, or, if we use a delivery service provider, from its server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is initially collected. This information is used to technically improve our email delivery based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. This analysis also includes determining whether the emails are opened, when they are opened, and which links are clicked. This information is assigned to the individual email recipients and stored in their profiles until they are deleted. The evaluations are used to help us understand the reading habits of our users and to adapt our content and processes to the needs of our users. The measurement of opening rates and click rates as well as the storage of the measurement results in the profiles of the users and their further processing are based on the consent of the users, or, if we do not obtain consent, to fulfill our contractual obligations to provide an efficient and secure user experience to our existing customers.
2. Mailchimp: Email delivery and email marketing platform; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Website: https://mailchimp.com; Privacy Policy:https://mailchimp.com/legal/; Standard Contractual Clauses (Ensuring Data Protection Level When Processing in Third Countries): Part of the Data Processing Agreement; Data Processing Agreement:https://mailchimp.com/legal/; Further Information: Special Security Measures: https://mailchimp.com/help/Mailchimp-european-data-transfers/.

​Web Analysis, Monitoring, and Optimization

Web analysis (also referred to as "reach measurement") is used to evaluate the visitor flows of our online offering and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offering or its functions or content are most frequently used or invite reuse. Likewise, we can understand which areas need optimization.

In addition to web analysis, we can also use testing procedures to, for example, test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles can be created for these purposes, i.e., data compiled into a usage process, and information can be stored in a browser or a device and read from it. The information collected includes in particular the websites visited and the elements used there as well as technical information, such as the browser used, the computer system used, and information about usage times. If users have consented to the collection of their location data with us or with the providers of the services we use, location data may also be processed.

The IP addresses of users are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. Generally, in the context of web analysis, A/B testing, and optimization, no clear data of users (such as email addresses or names) are stored, but pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, the data of the users is processed on the basis of our legitimate interests (i.e., interest in efficient, economical, and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

1. Data types processed: Usage data (e.g., websites visited, interest in content, access times); Meta/communication data (e.g., device information, IP addresses).
2. Data subjects: Users (e.g., website visitors, users of online services).
3. Purposes of processing: Reach measurement (e.g., access statistics, recognition of returning visitors); Profiles with user-related information (creating user profiles).
4. Security measures: IP masking (pseudonymization of the IP address).
5. Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR); Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Further information on processing processes, procedures and services:

1. Google Analytics: Web analysis, reach measurement and measurement of user flows; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy:https://policies.google.com/privacy; Further information: Types of processing and processed data: https://privacy.google.com/businesses/adsservices; Data processing terms for Google advertising products and standard contractual clauses for third country data transfers: https://business.safety.google/adsprocessorterms.
2. Google Tag Manager: Google Tag Manager is a solution that allows us to manage so-called website tags via an interface and thus integrate other services into our online offer (for this, please refer to further information in this privacy policy). With the Tag Manager itself (which implements the tags), no profiles of the users are created or cookies are stored, for example. Google only learns the user's IP address, which is necessary to run the Google Tag Manager; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy:https://policies.google.com/privacy; Data processing agreement: https://business.safety.google/adsprocessorterms; Further information: Types of processing and processed data: https://privacy.google.com/businesses/adsservices; Data processing terms for Google advertising products and standard contractual clauses for third country data transfers: https://business.safety.google/adsprocessorterms.

Online Marketing

We process personal data for the purposes of online marketing, which includes, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as "content") based on potential user interests and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used, by means of which information relevant to the presentation of the aforementioned content is stored on the user. This information can include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used as well as information on usage times and used functions. If users have consented to the collection of their location data, this can also be processed.

The IP addresses of the users are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear data of the users (such as email addresses or names) are stored as part of the online marketing process, but pseudonyms. That is, we and the providers of the online marketing procedures do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in cookies or using similar methods. These cookies can later generally also be read on other websites that use the same online marketing method, analyzed for the purpose of displaying content, supplemented with other data, and stored on the server of the online marketing method provider.

Exceptionally, plain data can be assigned to the profiles. This is the case if users are, for example, members of a social network whose online marketing method we use and the network links the users' profiles with the aforementioned information. Please note that users may make additional agreements with the providers, e.g., by consenting during registration.

We generally only have access to aggregated information about the success of our advertisements. However, within the framework of so-called conversion measurements, we can verify which of our online marketing methods have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, please assume that cookies used will be stored for a period of two years.

Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, users' data is processed based on our legitimate interests (i.e., interest in efficient, economic, and recipient-friendly services). In this context, we would also like to point out the information on the use of cookies in this privacy policy.

1. Processed data types: Event data (Facebook) ("Event data" are data that can be transmitted to Facebook by us via Facebook Pixel (via apps or other means) and relate to individuals or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; the event data is processed for the purpose of forming target groups for content and advertising information (custom audiences); event data does not include the actual content (such as written comments), login information, or contact information (i.e., no names, email addresses, and phone numbers). Event data is deleted by Facebook after a maximum of two years, and the target groups formed from it are deleted when our Facebook account is deleted); usage data (e.g., visited websites, interest in content, access times); meta/communication data (e.g., device information, IP addresses).
2. Affected persons: Users (e.g., website visitors, users of online services).
3. Purposes of processing: Remarketing; Conversion measurement (measuring the effectiveness of marketing measures); Target group formation; Target group formation (determining target groups relevant for marketing purposes or other output of content); Marketing; Profiles with user-related information (creation of user profiles).
4. Security measures: IP masking (pseudonymization of the IP address).
5. Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
6. Opt-out option: We refer to the data protection notices of the respective providers and the opt-out options provided by the providers (so-called "opt-out"). If no explicit opt-out option has been provided, there is the possibility that you can turn off cookies in your browser settings. However, this may limit the functions of our online offer. We therefore additionally recommend the following opt-out options, which are offered collectively for respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-region: https://optout.aboutads.info.

Further notes on processing procedures, methods, and services:

1. Facebook Pixel and audience building (Custom Audiences): With the help of the Facebook Pixel (or comparable functions, for transmitting event data or contact information via interfaces in apps), Facebook is able to determine the visitors of our online offer as a target group for the display of ads (so-called "Facebook Ads"). Accordingly, we use the Facebook Pixel to only display the Facebook ads we place to such users on Facebook and within the services of partners cooperating with Facebook (so-called "Audience Network" https://www.facebook.com/audiencenetwork/) who have also shown an interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products, which become apparent based on the visited websites) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook Pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. With the help of the Facebook Pixel, we can also understand the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion measurement"); Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/about/privacy; Standard contractual clauses (warranty of data protection level in case of processing in third countries): The "Facebook-EU Data Transfer Addendum" (https://www.facebook.com/legal/EU_data_transfer_addendum) applies in the case of order processing by Facebook as the basis for the processing of event data of EU citizens in the USA and the inclusion in the "Platform Terms of Use of Facebook" (https://developers.facebook.com/terms) with regard to the independent processing of event data by Facebook in the context of ad placement; Further information: The "Data Processing Terms" (https://www.facebook.com/legal/terms/dataprocessing/update) apply with regard to event data processed by Facebook on behalf of companies to provide reports and analyses; Furthermore, the "Controller Addendum" applies as an agreement on joint responsibility (Art. 26 (1) sentence 3 GDPR), which is decisive in the case of independent processing of event data by Facebook for targeting purposes as well as for the improvement and security of Facebook products.
2. Google Ads and conversion tracking: We use the online marketing method 'Google Ads' to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.), so that they are shown to users who are presumed to have an interest in the ads (so-called 'conversion'). Furthermore, we measure the conversion of the ads. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page provided with a so-called 'conversion tracking tag.' We do not receive any information that can identify users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Further Information: Types of processing and data processed: https://privacy.google.com/businesses/adsservices; Data Processing Terms for Google Advertising Products: Information on the data processing terms between controllers and standard contractual clauses for third-country data transfers: https://business.safety.google/adscontrollerterms.
3. Outbrain: Display of personalized ads; Service provider: Outbrain Inc, 39 West 13th Street, 3rd floor, New York, NY 10011, USA; Website: https://www.outbrain.com; Privacy Policy: https://www.outbrain.com/legal/privacy; Standard contractual clauses (guarantee of data protection level in case of processing in third countries): Use in contracts with Outbrain service providers; Deletion of data: Stored personal data will be deleted or anonymized after 13 months.

Presences on Social Networks (Social Media)

We maintain an online presence within social networks and process user data in this context in order to communicate with users who are active there or to offer information about us.

We point out that data of users can be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce the rights of users.

Furthermore, the data of users within social networks is generally processed for market research and advertising purposes. For example, usage profiles can be created based on user behavior and resulting interests of users. The usage profiles can, in turn, be used to place advertisements inside and outside the networks that presumably correspond to the interests of users. For these purposes, cookies are typically stored on users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data can also be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in).

For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the privacy policies and statements of the operators of the respective networks.

Also in the case of requests for information and the assertion of data subjects' rights, we point out that these can most effectively be asserted with the providers. Only the providers have each access to users' data and can take appropriate measures directly and provide information. If you still need help, you can contact us.

1. Processed data types: Contact details (e.g. email, phone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
2. Affected persons: Users (e.g. website visitors, users of online services).
3. Purposes of processing: Contact inquiries and communication; Feedback (e.g. collecting feedback via online form); Marketing.
4. Legal bases: Legitimate interests (Art. 6 para. 1 S. 1 lit. f GDPR).

Further information about processing procedures, practices and services:

1. Instagram: Social network; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Privacy policy: https://instagram.com/about/legal/privacy.
2. Facebook pages: Profiles within the social network Facebook - We are jointly responsible with Facebook Ireland Ltd. for collecting (but not further processing) data from visitors to our Facebook page (so-called 'Fanpage'). This data includes information about the types of content users view or interact with, or the actions they take (see 'Things you and others do and provide' in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices users use (e.g. IP addresses, operating system, browser type, language settings, cookie data; see 'Device Information' in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under 'How do we use this information?', Facebook also collects and uses information to provide analytics services, known as 'Page Insights,' to page operators so that they can gain insights into how people interact with their pages and the content associated with them. We have entered into a special agreement with Facebook ('Page Insights Information', https://www.facebook.com/legal/terms/page_controller_addendum), which specifically regulates which security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of data subjects (i.e. users can, for example, address information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the 'Page Insights Information' (https://www.facebook.com/legal/terms/information_about_page_insights_data); Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/about/privacy; Standard contractual clauses (Ensuring data protection level in processing in third countries): https://www.facebook.com/legal/EU_data_transfer_addendum; Further information: Joint responsibility agreement: https://www.facebook.com/legal/terms/information_about_page_insights_data.
3. LinkedIn: Social Network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website:https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Standard contractual clauses (ensuring data protection level when processing in third countries):https://legal.linkedin.com/dpa; Opt-out possibility: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out; Data Processing Agreement: https://legal.linkedin.com/dpa.
4. TikTok: Social Network / Video Platform; Service provider: musical.ly Inc., 10351 Santa Monica Blvd #310, Los Angeles, CA 90025 USA; Website: https://www.tiktok.com; Privacy Policy: https://www.tiktok.com/legal/page/eea/privacy-policy/de.

Amendment and Update of the Privacy Policy

We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as changes in our data processing make this necessary. We will inform you as soon as the changes require cooperation on your part (e.g. consent) or other individual notification is necessary.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and we ask that you check the information before contacting them.

Rights of Data Subjects

As a data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

1. Right to Object: You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you, which is carried out on the basis of Art. 6 (1) lit. e or f GDPR; this also applies to profiling based on these provisions. If your personal data is processed for direct marketing purposes, you have the right to object to the processing of personal data concerning you for the purposes of such marketing at any time; this also applies to profiling to the extent that it is related to such direct marketing.
2. Right of Withdrawal in case of Consents: You have the right to revoke consents given at any time.
3. Right of Access: You have the right to obtain confirmation as to whether data concerning you is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with the legal requirements.
4. Right to Rectification: You have the right, in accordance with the law, to request the completion of data concerning you or the correction of inaccurate data concerning you.
5. Right to Erasure and Restriction of Processing: You have the right, in accordance with the law, to request that data concerning you be deleted without delay, or alternatively, in accordance with the law, to request restriction of the processing of the data.
6. Right to Data Portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format, in accordance with the law, or to request that it be transferred to another controller.
7. Complaint to a Supervisory Authority: According to legal requirements and notwithstanding any other administrative or judicial remedy, you also have the right to file a complaint with a data protection supervisory authority, particularly in the Member State where you usually reside, with the supervisory authority of your workplace, or the place of the alleged infringement, if you believe that the processing of your personal data violates the GDPR.

Definitions

This section provides you with an overview of the terminology used in this privacy policy. Many of the terms are derived from the law and are defined chiefly in Article 4 of the GDPR. The statutory definitions are binding. The following explanations are primarily meant to aid understanding. The terms are listed alphabetically.

1. Conversion Measurement: Conversion measurement (also referred to as "performance evaluation") is a procedure used to determine the effectiveness of marketing measures. Typically, a cookie is stored on users' devices within the websites where the marketing measures are carried out and then retrieved again on the target website. For example, this allows us to track whether the ads we place on other websites have been successful.
2. Personal Data: "Personal Data" refers to any information related to an identified or identifiable natural person (hereinafter referred to as "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, particularly through association with an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or one or more specific characteristics that express the physical, physiological, genetic, mental, economic, cultural, or social identity of such natural person.
3. Profiles with User-related Information: The processing of "profiles with user-related information", or simply "profiles", includes any type of automated processing of personal data, specifically when personal data is used to analyze, evaluate, or predict certain personal aspects related to a natural person (depending on the type of profiling, this could include various information concerning demographics, behavior, and interests, such as interaction with websites and their contents, etc.). Cookies and web beacons are often used for profiling purposes.
4. Reach Measurement: Reach measurement (also referred to as web analytics) serves as an evaluation of the visitor flows of an online offering and may include analyzing the behavior or interests of visitors in specific information, such as website content. By using reach analysis, website owners can recognize, for instance, when visitors are visiting their website and what content they are interested in. This enables them to better adapt the website content to their visitors' needs. Pseudonymous cookies and web beacons are often used for reach analysis to identify returning visitors and obtain more precise analyses of an online offering's use.
5. Remarketing: "Remarketing" or "retargeting" refers to the practice where, for instance, a user's interest in certain products on a website is noted for marketing purposes, so the user can be reminded of these products on other websites, such as in advertisements.
6. Controller: A "controller" refers to the natural or legal person, authority, institution, or other entity that, alone or jointly with others, determines the purposes and means of processing personal data.
7. Processing: "Processing" means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data, whether it's collecting, analyzing, storing, transmitting, or deleting.
8. Audience creation: Audience creation (or "Custom Audiences") refers to the process of selecting target audiences for advertising purposes, such as displaying ads. For example, by inferring a user's interest in certain products or topics on the Internet, one can conclude that this user is interested in ads for similar products or the online store where they viewed the products. "Lookalike Audiences" refers to displaying content to users whose profiles or interests are presumed to be similar to users whose profiles were created. For the purposes of creating Custom Audiences and Lookalike Audiences, cookies and web beacons are typically used.