Social Media Recruitment: Recruiting Tips & More

Recruitment through social media is one of the modern-day recruiting trends.🚀 Especially since companies had to find ways during the COVID-19 pandemic to transition all work processes, including recruiting, to remote, social media has become indispensable in the business world. Paid job advertisements are increasingly seen on Facebook, Instagram, and even TikTok.

Additionally, business networks are becoming increasingly important for exchanging ideas in the industry, making connections, and ideally even finding the new dream job. All these channels and platforms offer great potential for companies in social media recruitment. But how do these channels differ, and what should be considered when recruiting through social networks? kroot clarifies! 😎

Social Media Recruitment - What Social Recruiting Channels Are There?

Social media is a broad term that can be interpreted in various ways. While many understand typical social media platforms like Facebook or Instagram, there are also channels specifically developed for social media recruitment. Therefore, we would like to give you a brief overview of the characteristics of common social networks. 💻

Social Media Recruitment on Business Platforms like LinkedIn & XING

A very popular method for social media recruitment is the use of social business networks like LinkedIn or XING. These platforms primarily focus on networking between business partners, internal industry communication, and maintaining one's company profile. Companies can interact with both other companies and private individuals on these platforms – and vice versa, of course.

The big advantage of these business portals: users actively engage by creating a profile to be approached by companies. The success chances for social media recruitment can, therefore, be very high even without a corresponding target group analysis.

However, there is also the possibility that passive candidates may visit platforms of this type less frequently since they are already employed; here, traditional social media would have the upper hand for social media recruitment, like Instagram recruiting.

Traditional Social Media: Facebook, Instagram & Co

We all know them, we all (almost) use them: Facebook, Instagram, Twitter, TikTok, YouTube & Co. The range of social networks continues to grow, and the demand is rising both on the personal and professional or economic side. More and more entrepreneurs and HR professionals recognize the advantages that social networks bring for social media recruitment.🤳

In addition to an extremely wide reach, recruitment via social media is also significantly cheaper and, in the best case, even more targeted than through traditional online and offline job boards.💪 Social media collects an enormous amount of information about users, which can be partially processed and used for recruiting in compliance with data protection. This includes not only age, gender, and place of residence but also interests, qualifications, views, and personal lifestyle.

Those who specifically hope to attract applicants with the same values through social media recruitment are on the right track.✨ With a sophisticated social media recruiting strategy, you can succeed in reaching exactly the right target group without generating large wastage; with our kroot tool, you can easily create and publish job ads for social media to excite both active and passive candidates about your employer brand. Create and post your own job ads on social networks in just 3 minutes. Done in just 3 minutes: Sign up now for free and post a job ad!

Social Business Platforms like LinkedIn & XING

A very popular method for recruiting through social media is the use of social business networks like LinkedIn or XING. On these platforms, the primary focus is on networking between business partners, internal industry communication, but also the maintenance of one's own company profile.✨ Companies can interact on these platforms both with other companies and with private individuals—and of course, vice versa.

The big advantage of these business portals: Users actively agree to be approached by companies when creating a profile. The success chances for social media recruitment are thus potentially very high even without a corresponding target group analysis.🤩

At the same time, however, there is a possibility that passive candidates may visit platforms of this type less frequently, as they are already in an employment relationship; here, the classic social media platforms might have an advantage.

What should be considered in social media recruitment?

To make recruitment via social media as successful as possible, more know-how is needed than you might think at first glance. On the one hand, companies need an active and well-maintained social media profile, which is updated regularly—ideally daily.🗓 Interesting posts that not only promote your products and services but also showcase the employer brand help potential candidates get an impression of your company, values, and working methods.

In addition, you need to not only know your target group but also know how and where to best reach them with paid job ads and other posts.💸 Analytical tools for measuring bounce rates, wastage, conversion rates, and other relevant KPIs are very important here to capture successes and failures, compare them, and optimize directly in real time. All these points are summarized as a social media recruiting strategy.

Do you want to strengthen your employer brand? Book a consultation with one of our experts for successful employer branding now!

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Social Media as the sole recruiting channel: possible?

Whether social media can be considered as the sole recruiting channel depends on your target audience, your business goals, and the know-how you approach the whole thing with. It should be noted in advance that it is definitely not possible without investments because, in social media recruiting, passive candidates are primarily of importance. Among them are often real exceptional talents that make active sourcing so worthwhile.

Since passive candidates usually do not know your company, they must be made aware of it through paid job advertisements. These ads are then specifically displayed when potential applicants fit your previously defined target group.

With kroot, you can create independent professional job ads on Facebook and Instagram without prior knowledge and publish them very specifically to your job applicant target group. Your job ad is ready in just 3 minutes and ready to go job hunting. Try it yourself: Sign up now for free and post a job ad!

Since passive candidates often do not commit directly through social media recruitment but only after some time, you must decide for yourself whether pure social media recruitment is sufficient for you or if you want to use other measures and channels, such as online job boards, as support. 🤔