Finding Suitable Employees with Instagram Recruiting
Over 80% of the German population is active on social networks! Nearly 30 million people are active on Instagram alone. That’s nearly 36 percent of Germans 🤯. With this vast reach, the potential to find suitable applicants on social media is enormous. Instagram recruiting is a promising recruitment measure, especially when you want to find young employees.
But Instagram isn’t just practical when you’re looking for new employees. With this social network, you can also build an attractive employer brand 😎. The more creative and authentic you are, the more likely young applicants will take notice of you. To attract young talent to their own companies, more and more businesses are treading new paths. Instagram recruiting has now become standard in many companies. After all, through Instagram, you can give potential applicants interesting insights into your workday.
Instagram Recruiting Made Easy
Instagram was originally intended as an app for private individuals. But more and more companies have also created an account to utilize the benefits of the social network. Communication on Instagram occurs through images and videos. Accordingly, you can present your company and your team visually and convince users of you as an attractive employer. Since predominantly users under 40 years old use Instagram, you will mainly reach the young target group 👱♀️👱 with your posts.
The vast reach on Instagram offers a lot of potential, especially in the area of personnel search. When you publish your job advertisements on Instagram, you can communicate them to a vast audience in the form of paid ads. 🔊 The special thing about Instagram recruiting is the targeted distribution of your job advertisement. Your job ad is only shown to people who optimally fit your job offer based on geographic and interest-based criteria. The chance of reaching suitable applicants with your ad is very high, thanks to targeted audience distribution.
No experience in Instagram recruiting?
With the social media recruiting tool kroot, you can independently create job ads on Instagram within minutes and publish them specifically to your relevant applicant audience. And all without prior knowledge, because kroot automatically calculates your optimal target group based on the queried information. Try it for yourself: Sign up for free and post job ads now!
Instagram Recruiting: Why HR Teams Use kroot
Reach a new applicant target group.
20% cheaper than agencies and comparable providers.
Increase the quality of applicants.
70% cheaper than traditional job portals.
How Instagram Recruiting Works Successfully
To get the best possible success out of your Instagram recruiting, it makes sense to develop a suitable strategy. Instagram recruiting is no longer uncommon for many companies. More and more employers are using the platform to find employees for their own company. Therefore, you need to stand out from the crowd with authentic and creative content. Design your Instagram recruiting to add as much value as possible for the target applicant group to increase the likelihood that well-trained employees will apply for an open position in your company.
Equally important for your Instagram recruiting is the appearance of your posts. An attractive visual language as well as a consistent style can work wonders and attract more and more users to your profile. The quality of a post is also crucial, as ideally users will have a good impression of your company when they first scroll through your feed.
Get advice from our kroot design experts now. We will create your optimal corporate design for your Instagram recruiting. Once integrated into your kroot account, you can quickly and easily create posts in your individual design using kroot. This way, you can make your Instagram recruiting a successful tool for your employee search.
Finally, we'll tell you which posting formats you should use for Instagram recruiting:
- Feed Posts: Create regular feed posts to create a digital showcase for your company. After all, the posts remain permanently and are the first thing users see on your company profile.
- Stories: Another way to draw attention from potential applicants is through Instagram stories. Use the 15-second video sequences for your Instagram recruiting and capture spontaneous impulses, exciting glimpses into your daily work routine, or an address to the users for your followers.
- Reels: Create Instagram reels and edit short films about your company. Here you can let your creativity run wild.
- Live: Use the live feature for your Instagram recruiting and invite your followers to direct communication. Set a specific topic in advance so that users can come up with questions. With the live function, you can interact directly with your community. Since live streams can also be saved in the feed, they can also serve as a source of information for new followers.
Tips for Instagram Recruiting
Develop a strategy and set your goals when you do recruiting for Instagram. Set some factors like goals, responsibles, budget and desired employees. Answer the questions: What do you want to achieve with your Instagram profile? Who should be the responsible recruiter for managing your Instagram presence? What is your budget to achieve your predetermined goal? Which target group do you want to reach with your company page? Once you've answered these questions in detail, you can start creating a content plan. Start Instagram recruiting and think about how often you want to post. You should also consider what content you want to publish on your company page.
With the right recruiting strategy, you can easily achieve your personal goals. Instagram gives you a lot of freedom for creativity. Whether it's personal insights or presenting different positions, convey your company's philosophy through Instagram. Inform your community when you are looking for new employees and post current job advertisements. Instagram is also great for promoting both old and existing products, events, etc.
To reach as many users as possible, we recommend posting a contribution every day and at least four times a week. Develop your own formats that shape your Instagram channel. Regularly introduce positions in your company, conduct interviews with your employees once a week, or set a theme day like Interview Wednesday. Regularly post your job openings. Use kroot to publish your job advertisements to achieve a high and qualitative reach of potential applicants. Kroot calculates your optimal applicant target group and reaches exactly the right candidates.
And last but not least: For successful Instagram recruiting, ask for creative applications by having potential applicants send you an Instagram Reel. Use existing employees to recruit new prospects. This gives your company a personal touch and gets users to notice you. Please feel free to contact us if you have any further questions about Instagram recruiting.
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The simplest tool for job postings on social media. Quickly and easily find qualified applicants through social media who are perfect for your company. The kroot tool uses artificial intelligence to create effective job ads for Facebook and Instagram.