Recruitment: How to Find the Right Employees with Passive Candidates
Tips and ideas for easy online recruiting.
Learn more about why passive candidates are an important part of recruiting and how you can attract new employees online with a simple tool.
Job Search: Why recruiters should invest more in passive candidates. © Photo: istockphoto.com
The search for suitable candidates often proves to be a major challenge for many companies. HR managers constantly ask themselves the question: How do I find the right employees? In order to find the right candidates, new ideas for recruiting are constantly needed. In doing so, recruiters often overlook an essential element in developing their recruiting strategy: passive candidates.
Passive Candidates: Untapped Potential in Recruiting
Passive talents are a target group that recruiting often neglects. Unlike active candidates, passive candidates do not actively seek a job. Nevertheless, they are available on the job market because they are generally open to a job change.
The interest in a new job is dormant in them and simply needs to be awakened. You will learn which strategy you can use to awaken the interest of this target group and draw attention as an attractive employer in the following sections.
This is why you should integrate passive candidates into your recruiting efforts
Only about 5% of working-age people are actively looking for a new job. 95% in Germany already have a job.
The vast majority of these employees can imagine changing jobs. According to the study Recruiting Insights by Stepstone, 81% of 30,000 surveyed professionals and executives from Germany can imagine a job change. This is an enormous amount of potential that is often completely neglected in recruiting.
If you reach not only active but also passive candidates with your recruiting efforts, you will significantly increase the number of your potential applicants.
How do you reach passive candidates?
The aforementioned 81% of employees willing to change jobs are not actively looking for a new position. Therefore, they cannot be reached via traditional job portals like Stepstone, Indeed, Monster & Co.
How do you reach these candidates? Exactly where you are every day, namely on social networks. On average, Germans (aged 16 to 64) spend approximately 1.5 hours a day on social media.
Social networks have become indispensable in private use. The number of social media users in Germany amounts to 66 million people (approximately 83 million inhabitants in Germany).
Generation Z (born from 1995), the "employees of the future," is even said to be a generation that is "NEVER OFFLINE." A life without smartphones and social media is unimaginable for them.
Not only passive applicants: Other reasons why social media is important in recruitment!
The vast amount of detailed information from social media users provides recruiters with a way to precisely reach the right target group of applicants. Your target group of applicants can be specifically defined based on interests and browsing behavior. This avoids scatter losses and reaches exactly those candidates who are very likely interested in your job offer.
Social networks offer enormous reach thanks to their large number of users and provide companies with the basis for a widespread dissemination of job offers - stronger than any other recruitment method. They offer the best conditions to find the right employees and to stand out as an attractive employer brand from the competition. With an increased presence on social networks, you remain sustainably in the minds of potential applicants and become the first point of contact for qualified candidates in your region.
In summary, social media recruiting is an extremely effective way to attract qualified candidates and get them to apply for your open positions. Therefore, social media recruiting should be part of every recruiting strategy.
Here's how it works: ideas and tips for recruitment on social media.
A promising way to search for applicants on social networks is recruitment advertising. In other words, you promote a post about your job offer to the right target group of applicants. A post on social networks consisting of images and text. The goal is to make the right candidates aware of your job offer without them actively looking for it.
Our tip: If you have not yet gained experience with social media recruiting, there are helpful tools that will take the work off your hands and provide helpful ideas.
The social media recruiting tool kroot offers you the ideal way to quickly and easily advertise open positions on social networks. The intelligent algorithm calculates your optimal target candidate group. Based on interests and browsing behavior, kroot can specifically determine which target individuals match your job offer. This way, scatter losses are avoided and exactly the candidates are reached who are most likely interested in your job offer.
Appropriate to the job offer, kroot generates an advertisement video and a text suitable for social media. All you need to provide is the job title and your search area. Your ad is ready in just 3 minutes and can immediately start the search for new applicants.
Get started now and don't miss any potential:
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The simplest tool for job postings on social media. Quickly and easily find qualified applicants through social media who are perfect for your company. The kroot tool uses artificial intelligence to create effective job ads for Facebook and Instagram.