Creating a Job Ad on Facebook. It's That Easy!

All important information about image, format, and target audience.

We will show you with an example how to properly format job ads on Facebook and with which tip you can publish them to the right applicant target group. Learn what you need to consider when designing a job ad on Facebook: image, format, and target audience.

Why are Facebook and other social networks even interesting as a recruiting channel?

The traditional ways of posting a job offer and waiting for people to come to you belong to the past in most industries.

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More and more people are increasingly spending time on social media platforms like Facebook, Instagram & Co. Especially the younger generation spends so much time on these platforms that it becomes almost impossible to reach them in other ways.

Through social networks, you get the type of connection you need to reach primarily the "employees of the future" generation. Generations Y and Z are used to working with digital platforms and computers. They are very versatile and easily adapt to new technologies and ideas. They use their social media profiles daily to communicate with their contacts, learn about interesting topics, and find out more about what friends and acquaintances are doing. Placing your job offer between individual post entries is the perfect way to reach young workers and capture their interest.

Read more about the advantages of social media recruiting in our post "Social Media Recruiting: That's Why It Should Be Part of Your Recruiting Strategy".

What does a Facebook job ad look like?

A Facebook post usually consists of a video or image, a short text, and a button linking to your desired URL. The overflow of information on social media is large, and the attention span is therefore very low at under 3 seconds per post. It's important to capture attention with your job ad!

1. The principle is "less is more".
2. The video or image should not be packed with a lot of information. A photo of the team with a small text box and the company logo is completely sufficient. On Facebook and Instagram, the 1x1 image format (1080x1080 pixels) works well.
3. The text should be short and concise and include all relevant information at a glance. Important: The information should not be repeated. For example, if you have already noted the job title in the image, you don't need to mention it again in the text.

Here you can see an example of a Facebook job ad:

How do you publish your job posting to the right target applicant group?

First, we need to clarify the difference between a paid and an unpaid job posting on Facebook.

1. Unpaid job posting on Facebook With an unpaid job posting, you mainly reach people who have subscribed to or liked your company page. Generally, the reach of unpaid job postings is very limited.
2. Paid job posting on Facebook A paid or promoted job posting, on the other hand, reaches a much larger audience of applicants. You designate a target group with the type of people that fit your job offer. Depending on the amount of your budget, you reach more or fewer potential job candidates accordingly.

Here’s an example for better understanding:

Your company maintains a page on Facebook. 1,000 people have subscribed to your company page. You publish a job posting on your Facebook timeline (unpaid). In this scenario, you reach your 1,000 subscribers. However, how many people are actually interested in your job offer is unclear, as you do not have precise information (interests, browsing behavior, etc.) about your subscribers. When you publish a job posting via kroot, you reach about 10,000 people with the smallest reach package. Compared to the example mentioned above, you reach 10 times the number of potential applicants.

Another advantage is that the 10,000 people are specifically selected based on interests and browsing behavior. For example, if you are looking for a Marketing Manager (m/f/d), your ad will only be shown to people who fit this job offer.

Our tip on how you can independently promote job postings to the right candidates:

With our Social Media Recruiting Tool kroot, you have the opportunity to promote job postings on Facebook with just a few clicks. Kroot's intelligent target group technology allows you to select your applicant target group very specifically and filter based on interests and browsing behavior.

You don't need any prior marketing knowledge or designers or copywriters for all of this. With kroot, you generate individually designed ads for social media super easily at the push of a button.

Don't waste time and publish your job posting on Facebook and Instagram today. Done in just 3 minutes!

Get started now and create job postings 🚀!