Recruiting Measures & Strategies through Social Media

Social media has long since been more than just a means of entertainment and communication between individuals. According to a Bitkom study, nearly half of all German companies operated a social media account in 2019; worldwide, it is even about 90% of all companies that have set up a profile on Facebook! 🌎

Primarily, companies use social media for marketing purposes; they advertise products and services on their accounts, collaborate with influencers, and disseminate information. But social media is also being increasingly used successfully for recruitment; we at kroot explain how you too can develop a successful social media recruiting strategy by choosing the right recruiting measures. 💪

Social Media Recruiting Strategy - 3 Good Reasons

Many companies have not yet recognized the potential of social media – especially when it comes to developing a professional social media recruiting strategy. Instead of using sophisticated recruiting measures to directly engage active and passive candidates, many companies still rely on business portals and online job boards to receive applications with minimal effort.

Three main reasons to implement social media as a recruiting measure:  

1. Large reach among young professionals 👶
2. Very targeted audience approach 🎯
3. Direct communication at eye level 🤝

To truly benefit from these three advantages, it is recommended to develop a professional social media recruiting strategy in advance. This strategy includes a series of concrete recruiting measures that contribute to better organization of all processes and help you maintain an overview. Book a free strategy session with one of our social media recruiting experts now!

Recruiting Measures - Step by Step Explained

To help you better understand the function and benefits, we would like to bring you closer to planning and implementing a social media recruiting strategy in 5 steps. The beauty of social media is that you have complete freedom in all decisions regarding the development, design, and choice of recruiting measures. 🖌 Use this to communicate your company values as effectively as possible and reach your exact target audience.

Step 1: Determine target group & establish recruiting measures

Before you start creating postings, you should do some groundwork. This includes, for example, extensive target group analysis. Ask yourself which candidates you want to address; what age, qualifications, degrees, but also which soft skills and values are particularly important to you? Social media has the great advantage of revealing a lot about users and potential applicants. You want to learn more about your target audience on social networks. The expert team from kroot creates a target group analysis for your company free of charge.

In compliance with data protection, you have a variety of options to advertise vacancies in your company through professional job postings or simple postings or to approach passive candidates through active sourcing; decide in advance which communication channels suit your target audience and for which recruiting measures you also have sufficient know-how.💡

Step 2: Optimize and keep your social media presence up to date

Anyone who wants to develop a social media recruiting strategy should focus not only on the optimal implementation of recruiting measures but also on keeping the other components of their social media profile up to date. Potential applicants who were contacted via social media or who came across your job posting on their own are coming into contact with your company for the first time through your account.

Therefore, make sure that your feed not only looks visually consistent and fits your company, but also provides valuable information upon closer inspection; don't forget to attractively communicate your employer brand to your target applicant group! Up-to-date and regular posts, stories & co. ensure closeness to your target audience and, moreover, a better placement in the algorithm. Take full advantage of everything social media has to offer! 🤳

To position yourself as an attractive employer with your target applicant group, you can work together with kroot to build a strong employer brand on social media. With kroot, you can quickly and easily create professional employer branding ads.

Communication with active & passive candidates

Social media is not only suitable for creating job ads and postings that indicate a vacancy in your company. Rather, you should consider social media as one of the best and most effective channels for positioning your employer brand so that you remain present with your target applicant group in the long term, which is especially important with your passive applicant group. Passive candidates may not be actively looking for a job at the moment but are willing to consider a change. The key here is to convince them with the right incentives and continuous presence.

Even if social media is a fairly modern channel for implementing recruiting measures, you should remain discreet and professional here as well. Refrain from constant contact if there are no or negative responses. In addition, you should continue to handle positive responses officially and continue contact, for example, via email instead of social media after a short time.

Step 4: Integrate helpful tools & recruiting software

Those who want to implement a professional social media recruiting strategy in most cases use helpful analysis tools or optimization software that can simplify all recruiting measures for you. For example, there are applicant management software that can help in filtering and coordinating incoming applications.🗃 But analysis tools are also very popular for making the successes and failures of previous recruiting measures visible based on certain metrics.

In addition, certain tools can help with the practical implementation of your social media recruiting strategy. Our tool kroot allows you, among other things, to independently create and place professional job advertisements on social media.

Based on interests and surfing behavior, kroot can specifically determine which target people match your job offer. This way, scatter losses are avoided, and your suitable applicant target group is specifically reached. Remain independent from external agencies or departments. Save time and money and independently place professional job advertisements with kroot.

Step 5: Optimize Social Media Recruiting Measures

At the end of a social media recruiting strategy, always optimize your recruiting measures. You can most easily find out exactly where there is potential for optimization with analytics tools that measure the KPIs (Key Performance Indicators) of your campaign. Based on these metrics, you can find out if there were problems with the content or technology of your social media job advertisement, if the target group wasn't properly analyzed, if the platform is the wrong one for your purposes or your company, etc. Once you have identified the sources of problems, you can optimize your recruiting measures in real-time and adapt them to your requirements.👌