Employee Acquisition via Social Media: Facebook Recruiting

Facebook is the most popular and far-reaching social media platform - in Germany and worldwide! 🌎 Not only individuals, but also a majority of companies fill their Facebook accounts with valuable information, current news, advertising, and much more. Since employee acquisition through social media is becoming an increasingly important topic, Facebook recruiting is also indispensable.

Employee Acquisition via Facebook? The 5 Biggest Advantages

Companies use the most creative ways to reach their target audience with minimal wastage and promote their employer brand effectively on Facebook. As experts, we at kroot would like to introduce to you the 5 biggest advantages of Facebook employee acquisition and give you important tips; learn now how to reach both active and passive candidates even faster and more precisely.🔥

1. Active Sourcing: Reach Passive Candidates

The biggest advantage of employee acquisition through social media is the enormous reach among passive candidates, who are already in employment relationships but would not be averse to a change under the right conditions. We don't need to explain that the greatest talents often hide among passive candidates; but how do I best reach this group of applicants?

Instead of online job boards, passive candidates mostly stay on channels and platforms that are not directly or exclusively used for job searching. These can be business platforms, but also social media. Passive recruitment through Facebook is at the forefront because there are numerous ways to reach this target group; be it through Facebook groups, paid job ads, postings, etc. More on that shortly.💭

2. Lower Barriers for Applicants

Another major advantage of employee acquisition via Facebook is the significantly lower barriers. Especially with professional job ads, the application process is much simpler and faster than on other platforms where a profile might need to be created first to apply.

Additionally, a Facebook job ad gives a more approachable impression to many potential applicants.🤝 They perceive the company at eye level, can directly learn about the company through the profile, and thus often feel more secure in their decision; an advantage that social media employee acquisition has over almost all other recruiting channels and distribution routes.👑

3. More Precise Targeting Through Facebook Job Ads

Facebook job ads are the ultimate opportunity for many companies to make their Facebook recruiting efforts more professional. The paid ads not only offer potential candidates the advantage of applying with just one click but also allow companies to benefit from Facebook job ads, which they can design and post completely independently using our kroot tool.

Through a target audience analysis, you should be able to clearly understand and characterize the audience of your job postings. By creating a Facebook job ad, you can further narrow down your target audience based on demographic data, interests, and more. This gives you the advantage of reaching passive candidates who had previously not engaged with your company or might not even have been aware of it. The reach and awareness of your employer brand grow! 📈

With kroot, you can create professional job ads on Facebook and Instagram without prior knowledge and target them very precisely at your applicant audience. Your job ad is ready in just 5 minutes and set to attract candidates. Try it yourself: Create job ads now!

4. Many usage and distribution channels

As previously mentioned, Facebook offers a variety of ways to connect with your target audience and with active and passive candidates. Even though it initially seems quite complex to identify potential applicants behind private profiles, there are some tricks to it. 👥 Aside from paid Facebook job ads, there are, for example, groups in almost every city that have been created for recruiting purposes. Active candidates currently looking for a job hang out here.

Depending on the industry, you can also utilize other groups or try your luck within your own community. If you have already gathered a small following, you'll often find people within it who are interested in both your company and a new job. A free post containing all key information about the job and contact possibilities is one of many ways to boost recruiting efforts via Facebook.💪

5. Creative ways to market your employer brand

If you want to successfully recruit via social media, you should use your profile and the possibilities Facebook offers in diverse ways. This gives followers and subscribers, as well as random profile visitors, the chance to gather a lot of information about your company in just a few minutes and form a comprehensive picture.🧐

Don't forget to highlight your unique features as an employer and showcase many realistic insights from the working day. Facebook offers many ways to enhance your employer brand; for example, you could let employees write stories or posts or describe a typical workday in your company. Make yourself approachable to make recruiting efforts via Facebook even more efficient!🤩

Do you want to strengthen your employer brand? Book a consultation with one of our employer branding experts now!

Schedule an appointment now!