Why Dentists Should Now Place Job Ads on Social Media

Nowadays, it is no longer enough to simply place a job ad on the practice homepage or in the newspaper. In an increasingly digital world, the way we look for new employees has fundamentally changed. Nowadays, there is no way around social media. Read more and find out why especially DFAs and DMAs can be successfully found via social media!

You reach your target group where they are!

85% of Germans are active on social media for several hours every day. Your future employees – whether dental assistants, administrative staff, or even young dentists – spend a large part of their time on platforms like Instagram, Facebook, and LinkedIn. That's exactly where you should be present to reach them. By placing a job ad on social media, you place your offer directly in the feeds of potential applicants while they consume their everyday content.

Learn in our Demo Video how you can create a professional job ad on Facebook and Instagram in just 3 minutes with kroot and publish it specifically to your target group of applicants.

Maximum Reach with Minimal Effort

The enormous reach that social media offers is an unbeatable argument. Even if you have only a few followers, you can make sure that your job ad is shown to exactly the people looking for a job in your field through targeted advertising measures and the right settings. You have the option to filter your target audience by age, location, professional group, and interests. This increases the chances of reaching exactly the right candidates without having to launch a large and expensive campaign.

You also reach passive candidates

One of the biggest advantages of social media is the ability to not only target active job seekers but also so-called passive candidates. These are professionals who may not be actively looking for a new job but would be open to a change if the right opportunity arose. A creative and well-placed ad can reach exactly these people and make them think about switching jobs – something that traditional job portals often cannot achieve.

Stay Competitive in a Changing Industry

The world doesn’t stand still, and that applies to your competition as well. More and more dental practices are discovering the advantages of social media for recruiting. Those who do not keep up risk losing out in the battle for the best talents. The dental sector is becoming increasingly digital, which means that your practice also needs to appear visible and modern to remain attractive. By using social media, you show that your practice is innovative and forward-looking – something potential employees certainly appreciate.

Speed and Flexibility

Social media allows you to respond quickly and flexibly to personnel shortages. Do you need short-term assistance? Then you can post, adjust, and publish an ad online in no time. The fast response time of social media enables you to take action exactly when needed, at a fraction of the cost and effort of traditional methods. Moreover, you have full control over when and where your ads are visible.

Conclusion: Social Media as the Key to Success

Social media is no longer just a place for posting pictures or staying in touch with friends. For dentists, it offers a unique opportunity to distribute their job ads in a targeted, quick, and effective manner. The reach, visual presentation options, and targeted addressing of candidates make it an indispensable tool in modern recruiting. Those who do not embrace modern opportunities risk losing valuable talents to the competition.

Make your dental practice visible and use social media to find the best employees for your team – exactly where they spend their time daily.

With our simple tool kroot, you can achieve all this – without stress and with just a few clicks to reach the right employees for your dental practice on social media!