Why Should One Use Social Media for Recruiting?
In an increasingly digital world, the way we search for new employees has fundamentally changed. Nowadays, there is no way around social media.
Is it becoming increasingly difficult or almost impossible to quickly and predictably attract new employees for your own company? Wrong! It is still possible today—if you know how to do it. Forget about newspapers, employment agencies or bulletin boards—the best way to get qualified applications today is digital.
Since only about 15% of potential candidates are actively looking for new positions, social media allows you to also reach the remaining 85% of passive job seekers and to spark their interest by authentically showcasing your company culture. This maximizes the reach and effectiveness of recruiting.
Look where the candidates are every day
Digitalization cannot be stopped in any area. Therefore, your potential candidates are also spending more and more time online. For this reason, it is becoming increasingly difficult to reach candidates through traditional media. With kroot, you look for your candidates where they are.
Find the right candidates effectively
Unlike newspaper ads, radio commercials, posters, or similar methods, kroot minimizes scatter losses. With kroot, your job posting is specifically targeted to individuals for whom your offer is relevant.
With kroot, you reachthe entire labor market
Most talents are NOT reachable through online job boards like Indeed, Stepstone & Co.
15% actively searching
This represents only a small portion that you can reach on job portals and online job boards.
85% passive candidates
- 45% dissatisfied but not actively searching
- 25% satisfied but open to offers
- 15% not interested
In Germany, about 70% of all employees are dissatisfied and thus willing to switch or open to new offers.
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The simplest tool for job postings on social media. Quickly and easily find qualified applicants through social media who are perfect for your company. The kroot tool uses artificial intelligence to create effective job ads for Facebook and Instagram.